Schedule & Venue
Day 3 Day 2Day 1
DAY 1 Workshop - Nov. 22, 2009
The 3rd Annual PR Measurement Summit will host a pre-event workshop on Nov. 22, 2009 for professionals wishing to receive personal training in measurement best practice, dashboard technology, creating of measurement plans and implementation schedules. The multi-faceted workshop will be limited to a maximum of 50 registrants and will be conducted by Mazen Nahawi, President of News Group International and Richard Bagnall, Managing Director of Metrica will include case studies, hands-on exercises, sharing of ideas among participants, and offer guidelines to help you with your particular current or upcoming challenges.
The workshop will be held from 9:30 AM till 4:00 PM with a one hour lunch break.
DAY 2 - Nov. 23, 2009
Measurement’s focus on ethics, best practice, tools of the trade, client expectations and agency viewpoints |
| Time |
Topic |
Speaker |
|
| 8:00 |
Registration and Morning Coffee |
| 9:00 |
Opening Speech: Measuring the Impact of Public Affairs
|
|
|
| 9:15 |
Keynote speech
Sandra Macleod will be this year's key note speaker. Sandra is the Group CEO at Echo Research and is widely recognized for her work in measurement, evaluation and research. |
Sandra Macleod |
|
| 9:45 |
MEPRA Introduction
News Group strongly supports the Middle East PR Association (MEPRA) and is committed to its success. MEPRA has also endorsed the PR Measurement Summit for a third year running and an address on MEPRA's role in championing PR and measurement across the Middle East will be given by Executive Director Rebecca Hill.
|
Rebecca Hill |
|
| 10:00 |
Measurement and Public Affairs
News Group president, Mazen Nahawi, will give a speech on best practice in measurement for government PR and public affairs. He will refer to case study examples and highlight latest concepts, methodology and technology used in evaluating these campaigns.
|
Mazen Nahawi |
|
| 11:00 |
Break |
| 11:15 |
Is there measurement in government and public affairs? How is it done?
This panel's speakers will discuss whether measurement is practiced within government PR and public affairs practice in the region. Panelists will be asked to give examples from their work, describe their experience in working with or implementing measurement programs and their vision for how to improve this.
|
- 1) Barry Leggetter, Moderator for all sessions.
- 2) Richard Bagnall
- 3) David Robinson
|
|
| 12:15 |
How do you measure social networking for public affairs & government
Where to Twitter, Maktoob, F3F3, Facebook, MySpace and other social networks come into our measurement programs for government and public affairs? is this phenomenon over-hyped? can measurement be effectively implemented on such online platforms? Alexander McNabb and Carrington Malin share their insights. |
- 1) Alexander McNabb
- 2) Sandra McLeod
3) Yousef Toukan |
|
| 13:15 |
Lunch |
| 14:15 |
Measuring PR in education
With education reform spreading across the region, how are governments and schools communicating to parents and students? are their programs effective?
|
- Richard Bagnall
- Carrington Malin
Contacted AUD |
|
| 14:40 |
Governments and crisis management
With a host of crisis including economic decline and political turmoil, governments need to enact effective crisis management programs; how can they be measured?
|
- David Baker
- Tim Walmsley
Ma’moon Sbeih |
|
| 16:30 |
Summary / Close of the day
|
|
|
| |
End of day 2 |
DAY 3- Nov. 24, 2009
Case studies and panel discussions |
| Time |
Topic |
Speaker |
|
| 8:30 |
Morning Coffee |
|
|
| 9:00 |
Second Day Remarks
|
|
|
| 9:15 |
Amec Introduction
|
Barry Leggetter |
|
| 9:35 |
Measuring success in Health Communications
As with education, heath care is witnessing tremendous reform across the Middle East. How are regional health officials communicating and how do they evaluate their work
|
- Hania Tabet
- Tim Walmsley
Mazen Nahawi |
|
| 10:30 |
Measuring trust in Diplomacy
A must see panel: Governments from around the world are communicating to the Middle East public on everything from economics to peace making - are they succeeding? A unique look into measuring public diplomacy
|
- Sunil John
- Sandra Macleod
Tony Christodoulou |
|
| 11:30 |
Break
|
| 11:45 |
Measuring success within a crisis - Media & State
Abu Dhabi represents a unique case of measuring a newly active and wide-spread PR effort aimed at elevating the emirate during the worst economic crisis since the 1930's. From Ferrari and Mubadala, to AMD and Masdar City - how do we measure this campaign and what can we learn from it? |
- Alex McNabb
- Ma’moon Sbeih
- Sana Bagersh
|
|
| 12:45 |
Closing Remarks
|
|
|
| 13:00 |
News Group Awards |
|
|
| |
End of PR Measurement Summit 2009 |
|
|
Venue
Habtoor Grand Resort and Spa
Situated on adjacent to the Dubai Marina, the Habtoor Grand Resort & Spa provides convenient access to the conference.
Free valet parking is provided.
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